Rice Krispies Makes Their Treats Accessible to All With Braille Stickers

Published 08-07-2018

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The two best parts of school lunch when you're a kid are dessert - and finding a note from your parents in your lunch bag. A sugary treat is always great, but that secret written-down hug can bring a kid comfort during those hours when parents are far away. Rice Krispies Treats combined those ideas and made writable wrappers a while ago, but now the brand has partnered with the National Federation of the Blind to create their first-ever accessible "love notes" in the form of Braille stickers and re-recordable audio boxes for children who are blind and low-vision.

The heart-shaped "love notes" are stickers written in Braille that parents and family can stick on Rice Krispies treats that share eight supportive phrases, including "You've Got This" and" Love You Lots." For children who don't read Braille, the re-recordable audio box (which can hold a Rice Krispies Treat inside) can play a 10-second pre-recorded auditory message when opened and can be re-recorded over 1,000 times with intended messages of love and support.

"The National Federation of the Blind is committed to helping parents raise blind children prepared to be confident, happy and productive members of society," said Mark Riccobono, president of the National Federation of the Blind, in a press release. "As a father of three children, I know that love and support are critical to every child's success. We are delighted to partner with Rice Krispies Treats, which shares our commitment to inclusion and Braille literacy, to make sure blind students can get accessible 'Love Notes' in their lunch boxes this back-to-school season."

The Braille stickers and the audio box can be ordered online via the Rice Krispies website. "Inclusion is in our DNA, and is now shared through Rice Krispies Treats 'Love Notes.' Everyone is important, and we want each child to be able to feel loved, supported and acknowledged," said Jessica Waller, vice president of sales and co-chair of the Kapable Business/Employee Resource Group at Kellogg.

Parents everywhere should be able to pack as much love into their child's lunchbox as possible. Looking for more school lunch ideas? These are what school lunches look like around the world.

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